Positioning – Profit Comes First

Ep 327 The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr.

Posted on June 30, 2026 (May 31, 2026) by rockyl

Episode 327 | The Profit Answer Man I Malcolm Reid Sr. You approved the invoice. You watched the posts go up. You gave it six months, then nine, then twelve. And the calls from the kind of customer you actually want to work with are still not coming. You have heard the advice: […]

Ep 306 Hourly Billing Is Nuts: How to Boost Profits with Value Pricing with Jonathan Stark

Posted on February 3, 2026 (January 28, 2026) by rockyl

Episode 306 | The Profit Answer Man I Featuring Nathan Collins Imagine you finally take your kids to Disney… but instead of enjoying the day, every hour feels like it’s costing you $200—not just in park tickets, but in lost billable time. That’s the trap of hourly billing. In this episode of The Profit Answer Man, Rocky […]