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Tag: Sellability

Ep 282 Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread

Posted on August 19, 2025 (August 13, 2025) by rockyl

 Why High Profit ≠ High Value—And How That Mistake Could Cost You Millions Most business owners are chasing profit… But what if the very thing you’re chasing is keeping you trapped? Imagine this: You’re running a “successful” business with strong margins and great income. You’re paying yourself well, your spouse is on payroll, and […]

Read More… from Ep 282 Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread

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