Cash Is a Fact, Profit is an Opinion

“Remember, cash is a fact, profit is an opinion.” – Alfred Rappaport   Have you ever tried to spend the profit from your profit and loss statement? If you have, you quickly realized that profit is just a number your accountant writes down—one that often seems to have little connection to the reality of your […]

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Profit Isn’t an Event—It’s a Habit

  Many business owners have bought into a dangerous fantasy—the belief that profit is something to be earned later. Maybe when they hit that revenue milestone, or perhaps when they finally sell the business and walk away with a hefty payday. But here’s the thing: profit is not a distant event. It’s not something that […]

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Revenue Is Vanity, Profit Is Sanity, and Cash Is King

Why Chasing Revenue Alone Can Leave You Empty-Handed   For many small business owners, the appeal of high revenue is intoxicating. It’s easy to get swept up in the numbers, believing that a skyrocketing top line is the ultimate marker of success. Yet, as the saying goes, “Revenue is vanity, profit is sanity, and cash […]

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