Geeta Lalvani Hines works one-on-one with small business owners to help them understand their finances and grow their profits. 

As a certified Profit First Professional with Profit Comes First, she helps them leverage their existing habits and simplify their systems. 

You’ll often find her in front of a spreadsheet analyzing rows of data. She may have picked up this habit from having Rocky as a dad. 

At the young age of 4, Rocky decided it was time for Geeta to start learning about money. By 13, she began working in the family business by writing blog posts, doing light bookkeeping, and learning how to do every task that didn’t have a hiring or outsourcing budget (which was several of them).

Geeta has worked with Dawn Fotopulos (author of Accounting for the Numberphobic), convinced NYC students that study skills can be both fun and worthwhile, and developed marketing campaigns for startups. Her past experience equips her to make other concepts that feel difficult and boring (like finance) into ones that feel easy and fun.

She currently resides in Texas with her husband and a growing collection of houseplants.