Ready for your profit to soar?

Schedule a free, 15 minute call with us to learn about how putting profit first can make a difference in your business


Most accountants or financial professionals will give you this equation: SALES – EXPENSES = PROFIT. 

When profit is your bottom line (i.e. your leftovers), it leads to worrying about whether you’ll be able to make payroll, pay your taxes and/or debts, and still come out in the black this quarter. It always feels like a guessing game – will there be enough   leftover this month to pay the bills?

When profit comes first in your business, your equation looks like this instead:
SALES – PROFIT = EXPENSES

Putting profit first in your business doesn’t mean ditching everything you care about to only focus on the money. Instead, it’s one simple change to the financial equation. This ensures that everyone (including you!) gets paid along with all of your bills. No more running check to check and wondering why there’s no money in your bank account. 


You want financial freedom and flexibility that stems from your business, but you’re still not sure where to start with putting profit first. Your accountant and bookkeeper are great at your taxes and record keeping, but they’re not giving you any financial advice.

Learn more about Rocky’s journey:


Our Team

Rocky Lalvani

Geeta Lalvani Hines

As Profit First Professionals, we empower business owners like you to understand and systematize your numbers so that you can spend more time doing what you love.

Rather than spending loads of money to hire someone to handle the financials, we help YOU to take control of your profit and your business in a way that makes sense. No financial jargon or advanced excel functions here!

Together, we’ll create processes that are simple. We are not going to ask you to change your mission as a business or fire half of your employees – we’re going to leverage the good habits you already have and put systems in place so it’s easier for you to focus on the work that matters.

Instead of feeling like your dentist is doing a root canal every time you glance at your numbers, looking at your spreadsheet will feel like eating your favorite pint of Ben and Jerry’s from the freezer. Seriously – just read the testimonials of others who have worked with Profit First Professionals.

Founder of Profit First, Mike Michalowicz, recommends Rocky as a Certified Profit First Professional

Profit First Book


Ready for your profit to soar?


For a limited time, we’re offering you a free Profit First toolkit! 

Your Toolkit will include: 

  • 2 chapters of the Profit First book
  • Our list of Profit First friendly banks
  • Our Profit First cheat sheet to make implementation a breeze
  • Additional resources to help you guarantee profit and reduce financial stress