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Author: Ellen Atkinson

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Posts by Ellen Atkinson

Revenue Is Vanity, Profit Is Sanity, and Cash Is King

Posted on September 6, 2024 (December 17, 2024)

Why Chasing Revenue Alone Can Leave You Empty-Handed   For many small business owners, the appeal of high revenue is intoxicating. It’s easy to get swept up in the numbers, believing that a skyrocketing top line is the ultimate marker of success. Yet, as the saying goes, “Revenue is vanity, profit is sanity, and cash […]

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