I Was a Guest on The Weekly Business Hour
I recently joined Rick Schissler on The Weekly Business Hour, broadcast live from Lonestar Community Radio in Conroe, Texas, to talk about the one thing most business owners get backwards: revenue versus profit.
Here’s the core of the conversation. Growth is the number one cause of business failure. Not lack of growth, growth itself. Chasing revenue eats cash, and at some point the cash runs out. I’ve watched clients hit seven and eight figures in revenue, then ask me why their bank account doesn’t show it. The answer is always the same: nobody was watching the gap between what came in and what went out.
We also covered:
- Why a 10% price increase can double your profit, and why almost no one raises prices enough
- How I went from an Apple II and a program called VisiCalc in the 1980s to building a practice around Profit First
- Why frugality, not flash, is the real trait shared by Musk, Buffett, and Gates
- Why trust, not automation, is becoming the next competitive edge in business
- Why nobody reads their own tax return, and what that costs them
Rick and I also got into AI. I use it constantly in my practice, but I’ve learned where it helps and where it wastes time. It’s a tool, not an oracle. If you don’t know how to challenge it, it will confidently hand you the wrong answer.
You can catch the full episode on YouTube