The biggest lever in your business is Pricing. A small change in price can result in a dramatic increase in profits. Listen in as our guest shares the math. Pricing is much more emotional than rational, and we don’t want to race to the bottom and be the lowest-price competitor.
Per Sjofors, aka “The Price Whisperer”, is the Founder of Sjofors & Partners. He did not invent this moniker, but was often called “The Price Whisperer” by former clients, friends and acquaintances. So he decided to adopt it! Per started his entrepreneurial journey when he moved from his native Sweden to Switzerland to establish and run a company. Something he never had done. In a country where he did not know the language… He grew the company to several millions in revenue but was eventually recruited to take over leadership of the London based European subsidiary to a Japanese electronic manufacturer, where he quadruped revenue over a three year period. Per is an author of “The Price Whisperer – A Holist Approach to Pricing Power” and is a sought-after speaker for a variety of conferences and business circuits. He is a member of the Forbes Magazine Business Council, a member of the C-Suite Network, appears regularly on podcasts and business radio shows, and gets quoted regularly in the financial press, including Inc Magazine, The Street, Fortune Magazine, Industry Week, Business Insider and the Financial Times.
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Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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