Welcome to a comprehensive guide to achieving success in the B2B realm where we dive deep into the strategies that pave the way for marketing excellence, sales mastery and financial stability with Ed Delia, the President of Delia Associates. Ed joined Delia Associates in 1995 and was named President in 2000, taking over from his father and founder, Michael Delia. Ed’s transformed Delia Associates from a traditional advertising and PR agency into a digital-centric growth center for b2b brands, more than tripling in size as it enabled a growing clientele to drive sales through the successful execution of brand-based marketing programs.
Foundational to the company’s success is its proprietary b2b growth platform, the Brand Leadership Solution®, which was originally introduced in 2003. Over 150 brands have been developed, transformed, or revitalized using this proven methodology.
Today, Ed leads a team of fifteen professionals that support a global clientele with brand development, digital and traditional marketing services. Delia Associates has been a HubSpot B2B Implementation Partner for over 10 years and has won over fifty industry awards in the last 3 years alone.
In this episode, you will learn the following:
- Insights on managing a family business and the importance of people management and profit for long-term success.
- The significance of peer groups like EO and Vistage for business owners.
- Creating effective sales presentations by understanding client needs and utilizing case studies.
- Common sales mistakes and the importance of communication skills in closing deals.
- Insights into small business agility and the need for financial awareness to prevent excessive spending.
- Addressing challenges in talent acquisition, rebranding for modern appeal, and the importance of company culture.
- Advice on preparing for economic downturns with a “recession playbook” and proactive marketing strategies.
Links:
https://www.delianet.com/delia-brand-assessment/
Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman
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Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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